Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

群 群 地 毯 | NEW CHIN CHIN GROUP.

面對品牌轉型,我們在原有二層樓高的方形招牌上「劃開一刀」,以幾何切面宣告朝氣。深色鋁格柵將原本雜亂的二樓立面重新整理,讓橘色識別在沈穩背景中躍然而出。

The circular core serves as a symbolic "Tree of Life," breaking the rigid geometry of traditional carpet tiles to anchor the space with stability and vibrant narrative.

空間核心由圓形語彙展開,藉此打破方塊地毯的既定框架,並將品牌意象轉化為屹立不搖的生命之樹,在規整的秩序中注入流動的感官體驗。

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

選用深咖啡色調讓產品成色成為主角。針對不同尺寸的材料,設計了多元陳列櫃體與大片展示抽板,讓參觀者能直觀感受拼貼後的模樣;並透過大型意象材料板,展示異材質搭接的各種效果。

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design

Project Lead & Lead Designer during previous tenure | Image Credit: Next Design